Capital Strength Consultancy

Business Improvement Strategy

CSC Can help you develop your business strategy

How can you improve your business performance? If you run your own business, or just launched one and have never asked yourself this question then maybe it’s time that you thought this through. We understand the demands that run alongside the practical aspects of building a business, however, there are many layers that need your attention if sustained growth is to be achieved.

We encourage our clients to consider these questions:

How do you plan on being successful in your endeavours? 

Will you have great customer service? 

Do you plan on building strategic partnerships? 

Will your supply chain be the source of your success? 

Where and how will you network? 

How will you market your goods and services? 

If you feel unsure about how to answer these questions, we can take away any apprehension and answer these queries for you based on the information you supply. 

Ways to improve business performance

Starting and running a business can present you with a plethora of new things to learn – about yourself and your industry. Have you got what it takes to make things work and understand the business elements on top?

It’s easy to get caught up in the language of the business world and think that business improvement strategies are complex, but usually they are not. The ideas can often be simple, but the execution is harder to achieve and that’s where the expertise of our Business Consultants can provide you with the answers that you need.

​With you, we will develop a business strategy that’s
aligned to your vision and focused on:

CUSTOMER SERVICE​

You can’t go wrong with great customer service. Whether product or service based, wholesale or retail, your clients will become repeat clients when your customer service is on point. However, an unsatisfied customer will not return and may go on to tell 100 people about the bad service they received.

When you go out of your way to assist your customers, they tell everyone they meet. Wouldn’t you rather be a source of happiness than one of frustration? Enterprises with terrible customer service cannot expect to grow. ​Is there any way that you can give better customer service? Ask your customers for feedback and perhaps offer them an incentive.

MARKETING

If you are not investing time in marketing your business properly, you are missing out on numerous opportunities. Our business consultants will provide you with a way to market your business to the right customers.

The first essential step is defining the identity of your client. Once armed with the correct data, we will help you plan how to spend your marketing budget. Will you grow your business through various marketing platforms? Social media, email campaigns, T.V., radio, personal appearances or sponsored events are just some of the ways in which you can market your business.

NETWORKING

When you embark on the journey of becoming an entrepreneur,  you will need to create strategic partnerships with like-minded businesses.  When you take time out to attend a networking event or benefit lunch for two hours you can make real connections. Reading body language and fully engaging with someone personally can win you more clients than staring at a computer day in, day out.

It’s about striking a balance. There are many networking groups across the UK and we encourage you to look up what’s going on in your local area and regularly get out and meet people. 

GOAL SETTING

What gets measured, gets done. If you don’t know what you want to accomplish, you can’t create a plan to get there. Setting goals is the vehicle that will drive you to your desired destination. 

Goal setting doesn’t stop once the doors are open and your business is up and running. Setting progressive goals that allow small wins helps you move on to larger achievements. These small goals lead to progress, which is the only thing you really need to feel fulfilled and happy. Our business consultants will help you set daily, weekly, monthly, quarterly, bi-annual, annual and 5-to-20 year business goals.​​

PHILANTHROPY

Philanthropy should be woven into your business plan. Not only does the law of reciprocity work in your favour, but if your customer associates you with doing good in the world, they are more likely to purchase from you. 

TOMS is an excellent example of this. Their shoes may not be particularly attractive or practical in urban environments and yet people all over the world purchase them because they feel like they’re doing their part in making the world a better place.

What could you do to help your local community?

BENCHMARKING

Benchmarking is about comparing your business processes and performance metrics to industry elites and best practices from other companies. It’s a unique and effective way to objectively compare your business performance against your peers.

Benchmarking benefits for your business include:
helping to improve performance
increasing sustainability
improving profitability
enabling you to structure your decision-making processes

Powerful and proven benchmarking diagnostic tools

CSC’s consultants are qualified to carry out this activity on your behalf by using the Benchmark Index tool.

For many small businesses we understand that there is no budget for an extensive management or marketing team. Quite often it is the responsibility of one or two people. Thinking through all of these benchmark performance strategies can be daunting and confusing and that is where we can help.

Hiring a business consultant, such as CSC in Dhaka and Toronto will give you a professional sounding board, that will encourage you to develop and implement the right business performance strategies for your business. Call +8801791016506 to speak to a business advisor and allow them to make suggestions for business improvements.